If someone were to ask you if you were a “guru”, what would you say? Guru? Who me? ” I don’t think so”, right? Most people, the mass of people, shy away from such a title. A title that implies an expert or utmost authority figure often scares people, and they don’t associate that label with themselves. A guru, by basic definition, is a teacher or someone who imparts initiation.
So, who can be called a Guru? Anyone. Anyone whose drive is to learn more. A guru is nothing more than someone who has a library of knowledge in a particular area or is an influential teacher. Do you consider a guru to be an expert? An expert, by definition, is someone who has comprehensive authoritative knowledge. Do you see the difference? A guru has an understanding knowledge, and an expert has a comprehensive and authoritative knowledge. What area in your life do you have an understanding knowledge? In other words, what area in your life are you comfortable enough to share, impart to others, or to “teach” to others? Everyone has that type of knowledge in some area of their life, but most people don’t even realize this. Maybe you have a hobby that you absolutely love to do. You have spent countless hours, days, months or even years doing this hobby and learning how to do it better. You have more knowledge in this area than most people could imagine. I would bet that if you got into a discussion with someone, or a group of people about your hobby, that you would be able to “teach” them things that they didn’t know about it. You would be considered a guru when it came to this hobby, right? Of course. So you see, you have an understanding knowledge of lots of things, things that other people might not know. So the term “guru”, is really an over hyped term when it comes to Internet marketing. You are, whether you really believe it or not, a guru in something, maybe you just haven’t discovered what it is. So don’t shy away from the title.