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Free internet marketing is becoming a fast popular tool to market various kinds of products or services online. Such type of marketing through the internet is also known as internet advertising, web marketing, e-marketing or online marketing. Numerous internet users are still ignorant about the potential of internet marketing. Advances in technology related to the internet have brought many special benefits to marketing. A lower cost for the distribution of information to a wide global audience is one such advantage.

There are more than a billion users of the internet spread across the world. This number represents a large consumer base or marketplace. Such buying or selling of goods or services online is called e-commerce. Other advantages resulting in an increase in the number of people opting for online shopping are competitive prices, easier comparison of prices of similar products, wider range of products, and the comfort of shopping from home and having products delivered to wherever one chooses.