Spending on Internet advertising grew 4.6 per cent in the first half of 2009 to hit 1.7 billion pounds, according to digital marketing trade body Internet Advertising Bureau (IAB). Advertising on television amounted to 1.6 billion pounds, down from 1.9 billion pounds year on year, The Independent reports.

“The internet has now overtaken television advertising to become the UK””s single biggest advertising medium,” the IAB said, adding it now accounts for 23.5 per cent of the total market.

Industry experts pointed to more time spent online, faster broadband speeds and more sophisticated online techniques as reasons for the shift.

“The results signal a significant restructure of marketing budgets as advertisers follow their audiences online and look to the Internet for even more measurable and accountable methods,” the IAB said.

Spending on Internet advertising in the UK hit 3.3 billion pounds in 2008, up 17 per cent year on year, while total advertising spending fell 3.5 per cent to 17.5 billion pounds. Stefan Bardega, director of digital at Mediacom, who specialises in media buying on the Internet, said: “Online has surpassed television earlier than we expected.”

Display advertising was not so successful, falling 5.2 per cent year-on-year to 316.5 million pounds. The IAB pointed out this was not as bad as display advertising in mainstream media, which saw double-digit declines.

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In online advertising many things vary with your marketing strategies. On one hand, there are methods which may give you fast results, while on the other hands there are things which give you slow but long term results. Basically an online advertising is divided into two parts. One is paid advertising and the other one is free advertising.

If you surf on the internet, there are numerous online marketing methods. Almost all of them are very effective. But what works with online marketing is to stick with very few of the selected methods and work on them. It is vital that you become proficient with some free and some paid advertising methods. No one requires to ace all the marketing methods available online. And nobody does in fact.

To make it simple lets start with some of the paid advertising methods. Paid advertising will always give you fast results, provided you advertise them right. In this type of advertising, one of the most famous ways is Pay Per Click campaign. You must have heard about it, and you also must have heard that majority of people fail with PPC campaign. But this it not true. People approach them without mastering a skill required to perform successful PPC campaigns, that is why they fail.

Another paid advertising include, Autoresponders. This is one of the finest tools that can be utilized for direct marketing. This also gives you a fast result. It advisable you gain enough knowledge about PPC Campaigns and Autoresponders before you start marketing with them. This will ensure you get desirable success with these methods. Both of them are highly effective when it comes to marketing online.

With free advertising, you must try your hands with two most effective and consistent methods. One is article marketing and the other one is social bookmarking. Both of them is free and fun. With free advertising, you cannot except fast results, though the results are much rewarded in a long run. With both the methods you get permanent backlinks to your website. That helps in increasing your search engine rankings. Both types of websites have millions of users registered. That provides you with bonus traffic to your website.