Pay Per Click (PPC) Advertising or “Search Engine Marketing” as it is commonly referred to is when a company or individual purchases advertising through one or more of the major search engines. PPC Advertising can be a very costly marketing technique if it is not done correctly. Depending on the keywords chosen, it can cost up to and sometimes over $10.00 every time someone clicks on your Pay Per Click ad. Each time one of your PPC ads are clicked on your profit margin declines. For instance when you are dealing with a low profit margin to start with, running an expensive search engine marketing campaign can actually cost you money with every sale!

WebDuck Designs has an online marketing team that has a lot of experience in dealing with Pay Per Click (PPC) Advertising campaigns. In addition to researching the right keywords and creating the actual PPC ads, our team of online marketing specialists also incorporate Google Analytics so they can track conversions. A conversion is when a site visitor entering your website does what you want them to do. In the case of an online store, a conversion would be when a visitor actually purchases one of your products. By monitoring conversions, our online marketers can constantly monitor and tweak your PPC/search engine marketing campaign to maximize profitable sales potential without throwing away your hard earned money.

If you are interested in learning more about Pay Per Click (PPC) Advertising you can either contact our online marketing team or check out our informational pages about how to run a successful Pay Per Click advertising campaign located on our resources page or via the links located on the top of the right column of this page.

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When it comes to Search Engine Marketing (SEM), there is a clear distinction between organic search results and Pay-Per-Click (PPC) advertising. Organic search results are the listings that appear within the results pages themselves. A top rank in organic search results cannot be bought. Rather, you work your way to the top by having a quality site and by utilizing Search Engine Optimization (SEO).

Pay-Per-Click ads are (typically) the listings you see above the organic search results and in a column on the right hand side of the page. Websites pay a certain amount of money to have their site listed in these sponsored links sections when an Internet user searches for a specific word or phrase.

Pay-Per-Click advertising is based on a bidding process. You decide how much you are willing to pay for a given keyword or keyword phrase. Other websites may bid on those keywords and phrases as well, and their bids may be higher or lower than yours. The order in which the search results are listed is based on the amount of your bid – the more you pay, the higher up you are in the results.

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