Despite over flooded inboxes due to increased volume of spam, no marketer could ignore the value and importance of email in their overall marketing program. Following are some email marketing trends for this year.
Email marketing is no more a simple mail-sending task. It requires a lot of dedicated activities including privacy and opt-in policies, design and content development, centralized email database management, vendor selection and management, delivery improvement, legal compliance, frequency management, segmentation strategies, list management, reporting, corporate email strategy and more; thus, full-time email marketing managers are being hired by comapnies.