Pay Per Click (PPC) Advertising or “Search Engine Marketing” as it is commonly referred to is when a company or individual purchases advertising through one or more of the major search engines. PPC Advertising can be a very costly marketing technique if it is not done correctly. Depending on the keywords chosen, it can cost up to and sometimes over $10.00 every time someone clicks on your Pay Per Click ad. Each time one of your PPC ads are clicked on your profit margin declines. For instance when you are dealing with a low profit margin to start with, running an expensive search engine marketing campaign can actually cost you money with every sale!

WebDuck Designs has an online marketing team that has a lot of experience in dealing with Pay Per Click (PPC) Advertising campaigns. In addition to researching the right keywords and creating the actual PPC ads, our team of online marketing specialists also incorporate Google Analytics so they can track conversions. A conversion is when a site visitor entering your website does what you want them to do. In the case of an online store, a conversion would be when a visitor actually purchases one of your products. By monitoring conversions, our online marketers can constantly monitor and tweak your PPC/search engine marketing campaign to maximize profitable sales potential without throwing away your hard earned money.

If you are interested in learning more about Pay Per Click (PPC) Advertising you can either contact our online marketing team or check out our informational pages about how to run a successful Pay Per Click advertising campaign located on our resources page or via the links located on the top of the right column of this page.

.Reference resource: Click Here.

The InSource Group provides web-management services that include maintaining one or more websites. These services that include:

* regulation and management of webpage access rights
* webpage appearance
* website navigation

Our web managers work closely with stakeholders to develop and implement a content-management process that provides back-office, management and users the optimum set of web tools to meet all their needs.

The InSource Group webmasters are well-versed in web transaction software, payment-processing software (PCI certified), and security software. Our Web Management offerings include:

* ensuring that web servers, hardware and software are operating accurately
* designing the website
* generating and revising web pages
* replying to user comments
* examining traffic through the site

.Reference resource: Click Here.