The InSource Group provides web-management services that include maintaining one or more websites. These services that include:

* regulation and management of webpage access rights
* webpage appearance
* website navigation

Our web managers work closely with stakeholders to develop and implement a content-management process that provides back-office, management and users the optimum set of web tools to meet all their needs.

The InSource Group webmasters are well-versed in web transaction software, payment-processing software (PCI certified), and security software. Our Web Management offerings include:

* ensuring that web servers, hardware and software are operating accurately
* designing the website
* generating and revising web pages
* replying to user comments
* examining traffic through the site

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When it comes to Search Engine Marketing (SEM), there is a clear distinction between organic search results and Pay-Per-Click (PPC) advertising. Organic search results are the listings that appear within the results pages themselves. A top rank in organic search results cannot be bought. Rather, you work your way to the top by having a quality site and by utilizing Search Engine Optimization (SEO).

Pay-Per-Click ads are (typically) the listings you see above the organic search results and in a column on the right hand side of the page. Websites pay a certain amount of money to have their site listed in these sponsored links sections when an Internet user searches for a specific word or phrase.

Pay-Per-Click advertising is based on a bidding process. You decide how much you are willing to pay for a given keyword or keyword phrase. Other websites may bid on those keywords and phrases as well, and their bids may be higher or lower than yours. The order in which the search results are listed is based on the amount of your bid – the more you pay, the higher up you are in the results.

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