Spending on Internet advertising grew 4.6 per cent in the first half of 2009 to hit 1.7 billion pounds, according to digital marketing trade body Internet Advertising Bureau (IAB). Advertising on television amounted to 1.6 billion pounds, down from 1.9 billion pounds year on year, The Independent reports.

“The internet has now overtaken television advertising to become the UK””s single biggest advertising medium,” the IAB said, adding it now accounts for 23.5 per cent of the total market.

Industry experts pointed to more time spent online, faster broadband speeds and more sophisticated online techniques as reasons for the shift.

“The results signal a significant restructure of marketing budgets as advertisers follow their audiences online and look to the Internet for even more measurable and accountable methods,” the IAB said.

Spending on Internet advertising in the UK hit 3.3 billion pounds in 2008, up 17 per cent year on year, while total advertising spending fell 3.5 per cent to 17.5 billion pounds. Stefan Bardega, director of digital at Mediacom, who specialises in media buying on the Internet, said: “Online has surpassed television earlier than we expected.”

Display advertising was not so successful, falling 5.2 per cent year-on-year to 316.5 million pounds. The IAB pointed out this was not as bad as display advertising in mainstream media, which saw double-digit declines.

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Almost everyone has email now and people are often checking it wherever and whenever they can. With email marketing software, religious organizations can now have a voice that reaches far beyond the walls of a church, synagogue or mosque. This doesn’t mean, however, that each religious organization needs to have an in-house IT department. With a complete database of membership information to draw from, the software can set up automatic emails to notify members of dues, events, fundraising activities, services, and so much more.

With an email newsletter, religious organizations can highlight specific members who do good works in the community. This helps members remember why they are a part of the organization and encourages them to do their own good works in the community. The newsletter can also announce special holiday services, update members on the progress of different fundraising events and encourage different groups to contribute their ideas and stories, as well.

Summertime is often a hard time to keep members coming to services as many are on vacation or planning activities with their families. By using email marketing software, you can keep them in the loop about what is happening with your organization and remind them that they are welcome back any time.

By using technology to reach members, religious organizations can not only sustain their membership but also become part of the lives of a new generation of members as well.