The first myth is that when you are involved in the process of optimisation it is a necessity to submit your website URL directly to search engines. Whilst this had been true in the past, when the search engine technology was not very advanced; in the last five or so years it has rapidly become an outdated technique. Fundamentally, carrying out this task will be a waste of time and energy, not to mention money.

The second optimisation myth is that your site must have a Google sitemap. Whilst this may be partially advisable it is not an essential component of your site. A well constructed site that is spider friendly and welcomes the search engines with open arms should negate the need for a sitemap. It is not always a waste of time putting a site map in place however, it will not hurt to put one in place, but it will not however guarantee success.